MT coaching, off-sites and business plans for owner-CEOs of hightech product companies
Eddie van Breukelen · aerospace engineer · co-founder of space company ISISPACE · ex‑McKinsey strategy consultant · 50+ clients since 2016
Entrepreneurs are often disappointed by coaches and consultants. Founders who sold their company and now know 'everything'. Freelancers who never actually built a company and made payroll for 50 people. Or software people, no clue about hardware. My experience runs from startups to the boardroom at ASML. Ask my clients what it's like to work with me.
Days that get your team moving. Insights. Decisions. I welcome you to my workshop space in the monastery at Buitenplaats Doornburgh. The cook serves lunch in the courtyard or the refectory. During breaks we walk the grounds along the Vecht. There's plenty we can arrange. A boat trip, lunch or dinner at a nearby restaurant, an overnight stay close by.
To get your MT 'on the same page' we build a 'one-page business plan'. If it's for internal use we follow through with a quarterly and annual plan. If you're raising capital we build an investor deck. Your team does the content. I bring process, examples and templates. I iterate with you until the strategy is solid. I also build the financial model.
I work with a limited number of clients at a time. Sometimes a short and focused engagement. More often we find a rhythm of quarters and months and level up together over several years. From June 1 I have capacity for one new client.
I’ve learned I work best with entrepreneurs, founders, owners. Not with hired CEOs who are essentially general managers.
Your company has serious revenue and is growing. Most of your MT is already in place. This is the team that will run the company in the coming years and the team we’ll work with. Not that it has to be perfectly complete or everyone fully up to speed. Everyone will learn a lot.
The core of my work is strategy and bringing momentum. Team dynamics come up too. Difficult conversations sometimes. Good once they’re behind us. I help you through those as a team.
Want to explore whether we’re a fit and what I could do for your business? Get in touch for an intro call or a coffee in my workshop space in Maarssen.
PULSE Core, client since February 2024. MT coaching via the Scaling Up methodology of Verne Harnish, in partnership with ScaleUp Company. Roderik Müller: "A solid and focused Strategic Plan that lets us keep building PULSE Core with optimal client-focused outcomes."
Niels Kreijger, Larive: "Eddie supported us during a two-day brainstorm on the long term strategy for our digital learning platform. With a solid intake call and thoughtful follow up, the process was well structured and successful. Eddie asked the right questions, used the right tools, and helped us translate discussion into clear, actionable answers."
Workshops for HighTechXL, Startlife and EO Accelerator. Thomas van den Boezem of Startlife: "Eddie was able to help a very diverse group of startups develop a solid financial plan. Participants rated the workshop highly, particularly for its hands-on nature and the rigorous way it surfaced underlying assumptions in their business plans."
I am based in Maarssen with my wife and two kids. Experimenting heavily with AI these days. Sailing when I find the time. My personal cause is Beterschappen, a foundation I started to help kidney patients improve their health through nutrition and lifestyle. I’m still an active shareholder in ISISPACE, the Dutch space company I co-founded.
When I founded De Kleine Strateeg in 2016 I made a deliberate choice: to do the work myself. Work that fits my experience, skillset. Work I get excited about. And bringing the people around me along in that excitement. Creating momentum. Making things that weren’t there yet.
I also like collaborating. I love my clients in scaleups and SMEs: capable, implementing big things in record time, doing it themselves. Very different from corporate managers. Great work with great people.
When the work calls for it I bring in other professionals. Specialists like Mart Vissers for go-to-market or Marc André Lein for Pricing and Product Portfolio optimization. I also work closely with other coaches at ScaleUp Company. An active partnership where I contribute to the content of the programs. A good professional is quickly found in my network of entrepreneurs, McKinsey alumni, Delft engineers, medtech and healthcare pioneers.
More about me at eddievanbreukelen.nl and on LinkedIn.
Eddie van Breukelen
eddie@dekleinestrateeg.nl
+31 (0)6 47 514 714
LinkedIn
Visiting address
Buitenplaats Doornburgh
Diependaalsedijk 17
3601 GH Maarssen
